Mass tourism would be a superb source of enlightenment
if crass commercialism
did not override what's important.
This post deals with mass tourism at Versailles.
if crass commercialism
did not override what's important.
This post deals with mass tourism at Versailles.
| An ad on the Louvre looms over the Seine |
Taxes and (substantial) entry fees finance these sites, which are run by the State. Since many visitors know little about them, they must be explained. So administrators create websites that, besides giving practical information, explain what is important about the places themselves.
Of course, one may disagree about what is important. But surely we agree that information should not be handled as a way to bring in cash.
Let's compare historical reality with the official web site's presentation of a place that has exerted planet-wide influence in taste and architecture and that remains at the heart of French sensibility -- Versailles.
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An ensemble that a giant perspective unites
As this painting shows, Versailles is an ensemble of town, grounds and roads that converge in front of the palace gate. The straight line that unites all the elements becomes a perspective that merges with the horizon.
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| One still looks toward the horizon, where no building is allowed. |
This grand perspective continued and reinforced the specifically French tradition of a giant perspective that emphasized the monarchs' glory. At its origin is the straight line that runs from Bastille (fortress and prison, symbol of royal might) past the king's residence at the Louvre, past the Tuileries palace (now vanished) and past its gardens to merge into the western horizon. This is how that axis looked in the Sun King's time, when it inspired that of Versailles.
On to the 18th century. The Old Regime kings' last contribution to Paris is the Place de la Concorde, just west of these gardens. Because it was on this royal axis, it is unique among the royal Places (Place des Vosges, Place des Victoires, Place Vendôme) in having an opening -- toward what was then the horizon.
That opening became the Avenue des Champs Elysées, at the end of which Napoleon staked out the Arc de Triomphe. In our own times (toward 1980) that western perspective was extended to the Grand Arch and the multinationals' city at La Défense (metro line "1" runs under this axis).
So Versailles's perspective continued a royal tradition and reinforced it. Paris became a city of great perspectives. They all emphasize the State's grandeur (and today's Republic retains many of the characteristics of Monarchy).
Some of these perspectives are obvious:
Others you come upon:
All are magnificent. Other cities (including Washington) have copied them.
MUST TAKE A PICTURE
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| Avenue des Champs Elysées, Arch of Triumph, Grand Arch |
Some of these perspectives are obvious:
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| The Invalides (1670's) and the Pont Alexandre III (about 1890) |
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| Opera house (1860's) |
| The Institut de France (1630s) seen from the Louvre |
The Chateau website
and Orwell's "memory hole"
and Orwell's "memory hole"
The government in George Orwell's 1984 flings into a "memory hole" anything that it does want the public to consider. It doesn't necessarily lie. It just omits.
Keeping that in mind, please click on the Chateau's website:
http://en.chateauversailles.fr/gardens-and-park-of-the-chateau-
You'll see that the lead photo is taken in such a way that it emphasizes the foreground, showing almost nothing of the perspective. The text does mention it, but states that it goes "up to the railings", not the horizon. (!)
Why throw Versailles's most important aspect down the the memory hole?
If you understand the perspective's importance, that's what you will want to see. The palace will still seem indispensable -- but only as the cherry on a sundae, sumptuous cherry though it is.
That means being drawn down a gentle slope, from great stairs (you may recognize them from the movies) to a long, wide, statue-lined path. It leads toward the Grand Canal, where you'll find rowboats and bikes to rent, plus crepes and restaurants. Biking and rowing will take half the day and by the time you get back to the château you'll be thinking about what you'll be doing in Paris that night.
Keeping that in mind, please click on the Chateau's website:
http://en.chateauversailles.fr/gardens-and-park-of-the-chateau-
You'll see that the lead photo is taken in such a way that it emphasizes the foreground, showing almost nothing of the perspective. The text does mention it, but states that it goes "up to the railings", not the horizon. (!)
Why throw Versailles's most important aspect down the the memory hole?
The château,
cherry on the sundae
Consider this explanation.cherry on the sundae
If you understand the perspective's importance, that's what you will want to see. The palace will still seem indispensable -- but only as the cherry on a sundae, sumptuous cherry though it is.
So, instead of arriving at opening time as the website suggests (omitting to mention that the tour buses come then too), you'll arrive at your own speed. Rather than wait in line to buy your ticket, you'll go behind the château, where, of course, the perspective is unmissable.
That means being drawn down a gentle slope, from great stairs (you may recognize them from the movies) to a long, wide, statue-lined path. It leads toward the Grand Canal, where you'll find rowboats and bikes to rent, plus crepes and restaurants. Biking and rowing will take half the day and by the time you get back to the château you'll be thinking about what you'll be doing in Paris that night.
At that point, you'll be much less likely to linger at the boutique (it covers most of the château's northern facade and you must walk past it on your way to the exit). As you'll probably have had lunch by that time, you're likely to skip the cafeteria.
So the Château's administration will lose money. It claims 6 million paid entries in 2010. If half of those visitors purchase at the boutique and have lunch, a very conservative estimate of their spending is 45 million euros (3 million people x 15€ each). If one deducts the 20% VAT tax and halves the take to account for expenses, that comes to 17 000 000€.
And that's if only half the visitors spend, and if those spend 15€ only (which is barely enough for lunch).
And that's if only half the visitors spend, and if those spend 15€ only (which is barely enough for lunch).
Given the huge expense of maintaining such a site, no one blames the administration for selling glossy brochures, coffee mugs and lunches (though the commercial emphasis began years before the economic meltdown). Or, of course, visitors for liking souvenirs (I buy them too) and being hungry. On the contrary. Contributing to costs is excellent.
But is making money more important than explaining the perspective's importance for France's civilization, influence and grandeur?
It would seem that the administration says oui.
The next posts suggests how to visit Versailles and continues this critique of official tourism.
























